If you are using program like Google AdSense to earn revenue from your site, then web designing should ensure that it earns high CTR (Click through rate). This is necessary for increasing revenue from the site. While designing a website following points should be kept in mind for generating high revenue from your site.
Content
AdSense can’t recognize images without captions. While using images on your website make sure to use alt attributes and proper captions for interpreting the images. A single page of the site should have similar type of content for getting relevant ads to the context. It is important to segregate pages that have different content. Selecting keywords of a page is very crucial. There are certain keywords that have higher CPC than similar ones. Refresh the content periodically. Search engines appreciate fresh contents. RSS feeds from related and relevant sites helps in refreshing content.
Size of the page
Make sure that you have right amount of content on your web page. When you have got a large amount of content on any interesting topic, try to spread it over a few pages. Packing too much content on a single page is not sensible; especially when more pages means more ads and more revenue. However, breaking up articles unnecessarily may be irritating and drive the viewer away. Using interesting headers and paragraphs and natural breaks are recommended for holding attention. Try to avoid requirement of horizontal scrolling by maintaining screen size within 800×600.
Positioning of Ad
Positioning of ad on a webpage is very important for generation of revenue. Size of an ad, positioning it on the web page and size of the pages that carry ad are some important factors in this regard. In order to achieve best CTR (click-through-rate) positioning of ads need to be tweaked regularly till best position is determined. Generally ads that are positioned at the beginning of the page get better CTR than those positioned lower on the page. Positioning an ad relevant to the context of the content usually generates better revenue.
Style of ad
Experiment with different shades and hues of AdSense. You may use the shades used in your website. A viewer may think it is part of the website and not an ad. You may also use contrasting colors to make the ads more noticeable and increasing chances of clicks.
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