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- Always keep your targeted website audience in mind when you are designing your site. Knowing what audience and traffic you are hoping to attract to your site will help to determine and ensure that your guest will be pleased with what you see.
- Never over complicate your site with hard to use navigation buttons, menus and links. You should always keep key features and functions of your site easily accessible.
- Be very cautious with the use of colors and multiple font types on the same web page. You want to ensure that your site is easy on the eyes and does not drive traffic away.
- Try to avoid popup windows. In this day and age many internet users have installed pop-up blockers, thus they will not be viewing any windows that are designed to pop-up in their browser.
- Be cautious with the use of animated graphics and other potential visual distraction on web pages where you desire the web user to read, complete a form, etc.
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