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PHP has been well-known for more that 15 years already. It has become probably, one of the most popular web programming languages. And this happened due to it’s simplicity of usage and easiness the language itself, which does not cause a lot of troubles with learning. PHP web programming language is the language of scenario creation, which has long ago overgrown it’s name. PHP abbreviation means Personal Home Page. The first version of PHP was a number of instruments for Web-page visitor’s following. When time went by, PHP turned from the number of instruments into a rather valuable programming language.
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Small business owners in most circumstances will not be able to make their businesses as big as that of a multinational. They lack the capital and the expertise necessary to set up their businesses in another country. However, recent technological innovations have made such requirements redundant. Through the use of the internet, anyone who sells online can have access to the global market without spending an obscene amount of money.
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Web designing has evolved from the days of plain texts and simple image files to animation and cross browser compatibility. There are different browsers used for accessing Internet over various platforms like mobile phones, laptops and PDA.

Here are few tips that may be useful for enterprising web designers and site owners for designing websites.

Using customized 404 pages

Using customized 404 pages is one such unique idea. 404 page is displayed when any visitor mistypes URL or site name of a site. It may also appear when the site is closed for maintenance or that particular page has been removed. It may be surprising to know that 404 pages are one of the most viewed pages of a site. All web servers like IIS and Apache have a simple HTML page that appears as a default 404 page.

As 404 page is a simple HTML page it may be customized to display customized message. Instead of generic message “this webpage does not exist”, a web designer or site owner may put up relevant information as desired for the viewers. The page may be converted to site-map page of your website.

A site owner or web designer needs to tell the host where the customized 404 page is sitting. They may need to make some quick changes in their servers to do this.

Using include files

There is a lot of content in a website that needs to be repeated. Navigation menus, footers, headers are some of them. Include files are separate pages of HTML code containing repeated content. For example, if you have same footer, header and navigation menu in 50 different web pages of a website, include files may be used. It allows easy updating and editing of web pages. Updating one include file may be sufficient for updating 50 pages of the site. There are different technologies for this, some common ones are using Server side includes and using client-side includes.

Using sitemaps

A sitemap is essentially a categorized page containing links to all pages of a site. Many viewers just crawl through site map page to look for relevant information. Search engines crawl through sitemap page for indexing a site. As such, it is essential element of web designing.

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If you are using program like Google AdSense to earn revenue from your site, then web designing should ensure that it earns high CTR (Click through rate). This is necessary for increasing revenue from the site. While designing a website following points should be kept in mind for generating high revenue from your site.

Content

AdSense can’t recognize images without captions. While using images on your website make sure to use alt attributes and proper captions for interpreting the images. A single page of the site should have similar type of content for getting relevant ads to the context. It is important to segregate pages that have different content. Selecting keywords of a page is very crucial. There are certain keywords that have higher CPC than similar ones. Refresh the content periodically. Search engines appreciate fresh contents. RSS feeds from related and relevant sites helps in refreshing content.

Size of the page

Make sure that you have right amount of content on your web page. When you have got a large amount of content on any interesting topic, try to spread it over a few pages. Packing too much content on a single page is not sensible; especially when more pages means more ads and more revenue. However, breaking up articles unnecessarily may be irritating and drive the viewer away. Using interesting headers and paragraphs and natural breaks are recommended for holding attention. Try to avoid requirement of horizontal scrolling by maintaining screen size within 800×600.

Positioning of Ad

Positioning of ad on a webpage is very important for generation of revenue. Size of an ad, positioning it on the web page and size of the pages that carry ad are some important factors in this regard. In order to achieve best CTR (click-through-rate) positioning of ads need to be tweaked regularly till best position is determined. Generally ads that are positioned at the beginning of the page get better CTR than those positioned lower on the page. Positioning an ad relevant to the context of the content usually generates better revenue.

Style of ad

Experiment with different shades and hues of AdSense. You may use the shades used in your website. A viewer may think it is part of the website and not an ad. You may also use contrasting colors to make the ads more noticeable and increasing chances of clicks.

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A web designer needs to ensure that elements of web designing helps a website to achieve high page ranking in search results of major search engines. A large number of web designers forget this aspect of web designing in exuberance of designing a new site. However, designing a new site may be an opportunity for starting a SEO (Search Engine Optimization) campaign. Let us explore several components of SEO that may be coupled with web designing.

SEO and Web designing Should Compliment Each Other

Selecting keyphrases that are relevant to a site is one of the major components of SEO campaign as well as web designing. While selecting keywords or keyphrases it is necessary to ensure that sufficient numbers of people are looking for them. It is important to analyze the position of the competitors that are using similar keywords. When top 20 search results of a keyword search are dominated by authority sites, that keyword is unlikely to help in getting desired page ranking. Finally it is desirable to select a keyphrase that is relevant to the website. Generalized keyphrases will fetch generalized traffic looking for information rather than specific products or services. One way of avoiding these viewers is to use long-tail keyphrases that are more specific to the site.

On-site SEO is another vital aspect of SEO that can be done with web designing. While designing a page, care may be taken to implement recommendations of SEO experts in attaining high page ranking. While most of these changes are simple, it becomes easier for a web designer to accommodate them perfectly at an initial stage. The site owner saves considerable amount of money that would have required for writing and rewriting content and code on web pages of a site.

Web designing and SEO can be started side by side by developing content that helps search engines in locating the site. While websites are designed for human visitors, it is equally important for site to get high page ranking in search results of major search engines. By developing SEO friendly content at an early stage a website can begin its journey in cyber space more confidently and efficiently.

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Web designers are exotic about using Flash for designing a website. While getting overboard with Flash is not desirable, splashes of Flash can add interesting spices to your website. There are many websites offering different types of free Flash stuffs that can be used in web designing easily. Basic knowledge of programming or knowing Flash Action Scripts may not be necessary for using Flash from these sites.

Some of these sites offer customization anything beyond images and text by simply dragging and dropping. Create a flash website free of cost with Wix and make it appear like a professionally created website. Stunning Flash websites can be created from a scratch by using ready to use customizable templates. Interested website owners and designers looking for more may subscribe to premium services to use own domain names.

Creating professional looking flash photo albums is now simplified with the online application photosnack. Following some simple steps is enough to create a professional looking website. Upload the photos, select a template design and publish it. The site also allows creating flash banners free of cost.

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Some web designers are not interested in building a website from these sites. Scope and focus of the website may involve complex designing aspects that don’t permit such simple designing. However, for adding some flash effects they prefer downloading free flash templates that can be customized by using Adobe Flash. Professional training in programming or Flash and Action Scripts may be necessary for this purpose. This is another way to add Flash stuffs to your site, free of cost.

There are some interesting websites offering professional flash stuffs including Flash intros, templates, XML photo galleries free of cost. These free templates are great resources for enterprising web designers to make new sites attractive. Some of these sites may require free registration before starting to download templates.

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Finding new clients and reaching out to target customers is always a challenge while working as a web designer. In an endeavor to expand your business of web designing you constantly need to look for new customers and get in touch with people who are looking for web designing services. Web designing directories have come up as blessing to enterprising web designers in bringing them closer to prospective clients.

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These web designing directories are specially designed websites that allow web designers in showcasing their works. People looking for services of web designers visit these sites. While some directories categorize web designers by state or county, some prefer to categorize them according to web specialization. Such categorization helps a web designer to reach target clients more effectively than getting listed in a business directory. Some web designing directories even allows posting link of web designer’s site.

Finding a web designing directory is simple. Simply typing the phrase ‘web designing directory’ in major search engines like Google and Yahoo yields tons of listings. Select the sites that you feel suitable for submission, after you have gone through some prominent search results. You may try different key phrases like “directories for web designing”, “web designer listings” to get more options.

In order to get listed in these directories you may need to provide a reciprocal link to these sites. Given the amount of traffic you expect to generate from these sites this may not be an unfair demand. You need not provide a banner, slogan or logo. Simply placing a text link with short description may suffice in most cases. The directories get links and you get your listing. Only problem is presenting the links in an artistic way in your site. Creating “affiliate” links on contact page may be helpful. This maintains the aesthetic appeal of homepage of your site and ensures that a visitor has to pass through your site before accessing the reciprocal link.

Before you start submitting in web designing directories prepare a word processing file containing title of your site, description, URL, keywords. This increases the speed of directory submission. All you need to do is – copy and paste from this word file to the online submission forms of these sites.

Website designing aims to make a website attractive across several platforms and compatible with several popular browsers. There are occasions when a website that appears great on one platform or browser looks terrible in another platform or browser.

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Let us explore some techniques of web designing to overcome such problems.

Companies involved in web designing are not always aware of all aspects of web designing. Some companies focusing on web development have limited skills in marketing. There are web designers crazy about implementing cutting edge technology and animation overtly in designing. It is difficult for people using mobile devices and cell phones to render such websites on their devices. There are few web designers that can balance between functionalities and looks. Using XHTML has been great help to these web designers.

XHTML fuses display elements of HTML with functionality of XML. It has been developed as a standard by W3C regarding cross border compatibility. This standard has forced web designers in adhering to strict codes of XHTML. As such, XHTML basically aims to ensure that more websites are developed to be cross browser compatible. When this is achieved, more people can view the site over different types of platforms. Nowadays, more and more people are accessing Internet via mobile phones and it is essential for a website to be compatible with different browsers used by such devices.

With spread of e-commerce and increase in business sites, it has become necessary for websites selling products and services to be developed with XHTML. There are instances where sites looking fine on home PC appears terrible on a latest smartphone run on Android. Chances are high that the user using both these machines will look for websites that are compatible in both. As such, websites that are not using XHTML loses traffic. Number of users using laptop, mobile phones and PC to access Internet is increasing sharply and these are largely the target traffic of most websites.

Web designers are realizing importance of cross border compatibility and use of XHTL in developing and designing a website. Since XHTML is an XML application, any of the growing number of XML tools can be used to develop, maintain, and transform your Web documents.

With availability of simple web designing packages number of aspiring web designers has increased rapidly. Almost everyone in e-business is wearing the hat of a web designer. However, web designing is not that simple as it appears. Even professional and experienced web designers commit some common mistakes. Let us focus on some of these mistakes committed by web designers while designing a website.

Avoiding Web Designing Mistakes is Very Crucial for Online Success

Too many words

While content is one of the most important factors of a website, presenting it in style is an art. When a viewer looks at a page with too many words stacked together in tiny fonts, without proper highlighting or paragraphs, he or she may get confused. There are problems of comprehension, perception and design with such web pages. Good web design is all about presenting content in concise form and clearly to the viewers. Everyone is on a run while surfing web and it is prudent to feed them with most possible information at a glance. Brief descriptions of topics, products or services may be tagged with “read more” link for curious viewers. This helps in optimizing space of a web page and holding attention of a viewer.

Ugly designs

Lack of integrated designs, using pixelated graphics that are not trimmed properly, poor web colors are some elements of poor web designing. Such repulsive elements drive away visitors instantly. It is necessary to use specifically designed art works, graphics and animations rather than using free to use materials. For avoiding ugly designs, it is desirable to simplify elements of design. Overt use of animation, banners and animation should be avoided. Pure text in same font and similar shaped or sized buttons are prime requirements. Choose web safe colors and fonts for background and text color. Add a splash of Flash and top quality graphic files wherever necessary.

Lack of navigation

One of the common and grave mistakes of web designing is lack of traffic plan. Perfect web designing should guide a user or visitor to several pages smoothly. When the log report shows that most visitors are running away from homepage then you know that there are some serious flaws in web designing. Analyzing profile of target customers and creating well-considered “navigation-path” for them may solve the problem.